Tanzania President Samia Suluhu Hassan is taking serious steps to re-shape tourism through aggressive and competitive marketing strategies with the establishment of new tourist products.
When addressing the Parliament in Tanzania’s new capital of Dodoma, the Tanzania President said that her government is now attracting more tourists through aggressive marketing strategies at a global level.
The President said her government expects to raise the number of tourists from the current 1.5 million to 5 million visitors in the next 5 years.
In the same line, the government expects to raise tourist revenues from the current US$2.6 billion to US$6 billion in the same period, she said.
To achieve its envisaged targets, the government is now attracting hotel and tourism investments with diversification of tourist visiting sites, mostly the historical sites, and ocean beaches, among other sites once not fully developed to attract tourists.
Tanzania will also identify strategic countries to market its tourism through existing diplomatic missions and embassies, with aggressive marketing of its safari products at a global level. There will also be a review of prohibitive taxes in tourism, aiming to relieve investors from taxes and revenue burden.
Conference, beach, heritage tourist products, and cruise ships are the potential areas that need development and marketing to woo more tourists and travel investments, mostly hotels, air transport, and infrastructure.
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