Tanzania: Tourism Industry Excited About President Samia's Pledge On the Sector

Dar es Salaam — Tanzanian tourism stakeholders are now seeking an audience with the government to deliberate current challenges and find solutions to unlock the potentials of the sector.

Tourism was Tanzania's leading foreign exchange earner until recently when it was hard hit by Covid-19 which disrupted economic activities around the world. Earnings from tourism dropped from $2.67 billion in the year ending February 2020 to $876.8 million in the year to February 2021, according to the Bank of Tanzania.

The fall is due to the decrease in the number of international arrivals that dropped to 509,773 from 1,553,686 visitors previously. To revive the sector, President Samia Suluhu Hassan on Thursday highlighted priorities of her government in the tourism sector including attracting investors as she made her maiden address to Parliament in Dodoma.

She said despite the repercussions brought about by Covid-19 the government targeted to increase revenue collection in the tourism sector to $6 billion by 2025 by increasing the scope of attractions including conference tourism. Tourism Confederation of Tanzania (TCT) executive secretary Richard Rugibana told The Citizen that they received the President's pledge with jubilation because it showed her determination to strengthen the sector.

"The tourism sector has been adversely affected by Covid-19 with the number of tourists visiting having declined tremendously thereby affecting businesses," he said. He said that they were seeking a dialogue with the relevant authorities so as to share their experience that will improve the sector going forward.

"We have all witnessed that countries are currently vaccinating their people and therefore hope that they will open doors and allow tourists to visit tourist's destination including our country," he said.

For his part, Tanzania Local Tour Operators (TLTO) chairman Samuel Diah told The Citizen that with a view to improving the tourist sector, it was imperative the government empowered the sector by building infrastructure while touring operators and other stakeholders invested in the sector. He said there was a need to form a joint technical committee through the Public-Private Partnership arrangement to come up with strategies to improve the sector.

He noted that they were calling on the government to introduce new attractions like new hotels and restaurants. "There is also a need to reinforce existing facilities to meet international tourist standards," he said. Explaining further, he said there were currently plans to restore Arusha as a tourist destination that included using mountains and forest within the city to start walking trails to attract day walking tours.

Further, he said the use of the Naura river to add value with stalls and infrastructure may enable tourists to use it as a trial during the day and rest along the riverbank in the evening. He noted that they also call for the introduction of bike ride tours in the city and at the same time use existing gardens to turn them into resting or leisure gardens for both locals and tourists.

Tanzania President Stands for Tourism and Travel Industry

Tanzania President Samia Suluhu Hassan is taking serious steps to re-shape tourism through aggressive and competitive marketing strategies with the establishment of new tourist products.

When addressing the Parliament in Tanzania’s new capital of Dodoma, the Tanzania President said that her government is now attracting more tourists through aggressive marketing strategies at a global level.

The President said her government expects to raise the number of tourists from the current 1.5 million to 5 million visitors in the next 5 years.

In the same line, the government expects to raise tourist revenues from the current US$2.6 billion to US$6 billion in the same period, she said.

To achieve its envisaged targets, the government is now attracting hotel and tourism investments with diversification of tourist visiting sites, mostly the historical sites, and ocean beaches, among other sites once not fully developed to attract tourists.

Tanzania will also identify strategic countries to market its tourism through existing diplomatic missions and embassies, with aggressive marketing of its safari products at a global level. There will also be a review of prohibitive taxes in tourism, aiming to relieve investors from taxes and revenue burden.

Conference, beach, heritage tourist products, and cruise ships are the potential areas that need development and marketing to woo more tourists and travel investments, mostly hotels, air transport, and infrastructure.

Actress Lupita Nyong'o steps into the Serengeti for the first time

Serengeti — Actress Lupita Nyong'o has on April 5, 2021, revealed that she has finally stepped into the Serengeti National Park for the first time.

She posted a selfie with an elephant on her Instagram account captioned 'This is not a zoom background, I promise!' with a hashtag '#elphie in the Serengeti'.

The Mexican-born Kenyan actress and Oscar winner are rumored to have traveled to Serengeti following The Discovery series dubbed "Serengeti", In which she is one of the narrators. The six episodes of the nature documentary has already filmed and edited before Nyong'o recorded her narration.

The show itself came with the idea of showcasing the region's natural beauty and its heritage to viewers in Africa. On Lupita's Instagram story, she showed videos of friends and herself in a plane as well as other videos of taking the Covid-19 test on arrival before being allowed to adventure the wildlife national park.

Israel Tourists set to visit Tanzania after devastating Covid-19 Pandemic

Arusha. In a renewed bid to woo back visitors after the devastating impact of Covid-19, 140 tourists from Israel will jet into the country next month. The contingent is one among several in the pipeline - thanks to robust marketing by the Tanzania Tourist Board (TTB) in the Middle East tourists source market.

“We are readying to attract huge groups of visitors this time from Asia, eastern Europe, and the Middle East,” said Ms. Devotha Mdachi, TTB managing director. She told journalists at the Kilimanjaro International Airport (KIA) on Tuesday that a contingent of visitors from Israel will jet in on May 14.

Ms. Mdachi said other groups from the Middle East country will follow in the coming months. In recent years, Tanzania has been receiving an average of 2,000 tourists from Israel each year.

The TTB chief said this when she was seeing off 15 travel agents and tourism photographers from Israel who were in the country to sample the attractions in the northern circuit. Ms. Mdachi said besides the traditional tourist source countries of Western Europe and North America, Tanzania is now focusing on new markets in Asia and Eastern Europe.

“There is a growing interest in Tanzania tourism in eastern Europe, northern Europe, and Russia. The same is true for the Far East,” Ms. Mdachi said.

She said promotion efforts were underway to woo visitors from within the African continent and that TTB was using the Tanzanian diplomatic missions to market the country.

“We are getting a lot of inquiries from travel agents in West Africa. There is a significant number of visitors from South Africa and from within the East African Community (EAC) bloc,” she said.

Mr. Shlomo Carmel, an executive of Another World tour company in Israel told The Citizen that his firm would organize flights for 2,000 tourists from Israel to Tanzania this year. The company is the largest selling destination in Africa in the Middle East country. He said Tanzania has lately become one of their preferred tourism destinations.

Ms. Miri Eldar who works with the airport authority in Tel Aviv said they had been excited by the wildlife splendor in Serengeti National Park and the adjacent Ngorongoro Conservation Area.

“You have wonderful tourist attractions. Tanzania is also a safe country. What a wonderful experience”, she explained.

According to TTB, tourists from Israel were estimated to be only about 3,000 in 2011. The number increased to 4,635 in 2012 and more than tripled to 15,000 visitors by 2016. In a span of a few years, Israel has shot to the sixth position of the leading tourist source markets for Tanzania before the outbreak of the global pandemic Covid-19

The United States has been the leading source of about 1.5 million tourists visiting the country annually followed by the United Kingdom, Germany, Italy, and India.