As well as exhibiting from its own stand, the destination will partner with Uganda and Rwanda to create an area devoted to East Africa.
The rebrand comes as part of the organisation’s plans to extend its Red Sea Riviera brand to other resorts.
It will feature among a number of exhibitors from African tourism authorities, as the region continues to boost its profile within the global travel industry.
Among them, Kenya is looking to build on the success of the Born Free Foundation’s Year of the Lion, which marked the 50th anniversary of the classic 1966 film, based on Joy Adamson’s book of the same name.
As well as exhibiting from its own stand, the destination will partner with Uganda and Rwanda to create an area devoted to East Africa.
Tanzania will be well represented with 30 suppliers exhibiting as part of the Tanzania Tourism Board’s stand, ranging from coastal hotels to upmarket safari lodges.
Director of marketing Philip Chitaunga said: “Tanzania plans to make the most out of WTM, reflecting the importance of the UK market to Tanzania, and the fact that WTM brings together about 50,000 buyers and sellers from all sectors of the tourism industry all over the world."
Elsewhere, Go Zambia, a consortium of tour operators, accommodation providers and activity partners across Zambia, is exhibiting at WTM for the first time.
Also making their WTM debut will be Ethiopia’s Dinknesh Tours and the Egyptian resort of Sahl Hasheesh.
Other confirmed tourism board exhibitors from Africa include Ghana, Gambia, Madagascar, Malawi, Mauritius, South Africa and St Helena.
WTM London senior director, Simon Press said: “Africa is growing as a tourism destination and this year’s WTM is an ideal opportunity for buyers to immerse themselves in this region’s dynamic and varied tourism product.
“From established destinations such as Egypt, Morocco and South Africa to the exciting East African collaboration, Africa’s presence continues to grow not only as part of WTM but also as a significant player in the global travel and tourism industry.”
It will feature among a number of exhibitors from African tourism authorities, as the region continues to boost its profile within the global travel industry.
Among them, Kenya is looking to build on the success of the Born Free Foundation’s Year of the Lion, which marked the 50th anniversary of the classic 1966 film, based on Joy Adamson’s book of the same name.
As well as exhibiting from its own stand, the destination will partner with Uganda and Rwanda to create an area devoted to East Africa.
Tanzania will be well represented with 30 suppliers exhibiting as part of the Tanzania Tourism Board’s stand, ranging from coastal hotels to upmarket safari lodges.
Director of marketing Philip Chitaunga said: “Tanzania plans to make the most out of WTM, reflecting the importance of the UK market to Tanzania, and the fact that WTM brings together about 50,000 buyers and sellers from all sectors of the tourism industry all over the world."
Elsewhere, Go Zambia, a consortium of tour operators, accommodation providers and activity partners across Zambia, is exhibiting at WTM for the first time.
Also making their WTM debut will be Ethiopia’s Dinknesh Tours and the Egyptian resort of Sahl Hasheesh.
Other confirmed tourism board exhibitors from Africa include Ghana, Gambia, Madagascar, Malawi, Mauritius, South Africa and St Helena.
WTM London senior director, Simon Press said: “Africa is growing as a tourism destination and this year’s WTM is an ideal opportunity for buyers to immerse themselves in this region’s dynamic and varied tourism product.
“From established destinations such as Egypt, Morocco and South Africa to the exciting East African collaboration, Africa’s presence continues to grow not only as part of WTM but also as a significant player in the global travel and tourism industry.”
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