Travel trade investors from Middle East are expected to jet into the country this weekend to hunt for potential tourists and investors in tourism as they look to shore up arrivals to Arab market.
A team of 14 Dubai-based firms and Dubai’s Department of Tourism and Commerce Marketing have begun a multi-destination road show across three East African cities, Kenya, Uganda and Tanzania to market Gulf States as shopping, cultural and entertainment destination.
The team comprising airline service providers, flydubai, Emirates Airline and Kenya Airways and hotel groups such as Address Hotels, Rove Hotels, Time Hotels and Crowne Plaza, plus resorts featured by Arabian Falcon Holidays are currently in Uganda and will be in Kenya Saturday 27th August.
Key destination services companies are Alpha Tours, Rayna Tourism, Red Apple Middle East Tourism, North Tours and Connect World Travel & Tourism.
“This road show provides us with the opportunity to directly interact with the operators here, to showcase what Dubai has to offer them,” said Dubai Tourism CEO, Issam Kazim. Over 64,000 Kenyans visited Dubai last year, a 19.9 per cent increase over the previous year.
Overall, Dubai saw a 13.7 per cent increase in travelers from these three East African countries last year.
Flydubai senior Vice president Commercial operations, Sudhir Sreedharan said the team is committed to opening up underserved markets and providing reliable, direct air links to destinations that previously had no very few connections to Dubai.
“East Africa is a very important market that has shown significant growth over the past few years,” said Sreedharan.
Kenyan Tourism Board (KTB) has said it is prioritising new markets in Asia and the Middle East to diversify away from its traditional markets in Europe and North America that have been recording lower arrival numbers.
A team of 14 Dubai-based firms and Dubai’s Department of Tourism and Commerce Marketing have begun a multi-destination road show across three East African cities, Kenya, Uganda and Tanzania to market Gulf States as shopping, cultural and entertainment destination.
The team comprising airline service providers, flydubai, Emirates Airline and Kenya Airways and hotel groups such as Address Hotels, Rove Hotels, Time Hotels and Crowne Plaza, plus resorts featured by Arabian Falcon Holidays are currently in Uganda and will be in Kenya Saturday 27th August.
Key destination services companies are Alpha Tours, Rayna Tourism, Red Apple Middle East Tourism, North Tours and Connect World Travel & Tourism.
“This road show provides us with the opportunity to directly interact with the operators here, to showcase what Dubai has to offer them,” said Dubai Tourism CEO, Issam Kazim. Over 64,000 Kenyans visited Dubai last year, a 19.9 per cent increase over the previous year.
Overall, Dubai saw a 13.7 per cent increase in travelers from these three East African countries last year.
Flydubai senior Vice president Commercial operations, Sudhir Sreedharan said the team is committed to opening up underserved markets and providing reliable, direct air links to destinations that previously had no very few connections to Dubai.
“East Africa is a very important market that has shown significant growth over the past few years,” said Sreedharan.
Kenyan Tourism Board (KTB) has said it is prioritising new markets in Asia and the Middle East to diversify away from its traditional markets in Europe and North America that have been recording lower arrival numbers.
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