Embassies to help Market African Tourism in Tanzania

Setting new plans and strategies to market African tourism within and outside the continent, the African Tourism Board (ATB) is now looking to cooperate then work closely with embassies and diplomatic missions across the continent to expose its rich attractions.

Speaking at the end of this six-day working tour in Tanzania early this week, the African Tourism Board (ATB) Chairman Mr. Cuthbert Ncube said new strategies to develop, promote and market the rich African tourism is now extending to various stakeholders including African diplomatic missions in each African country.

Mr. Ncube who was in Tanzania for an interactive working tour said that more efforts with new plans are needed to expose African tourist resources at the international travel markets to attract more global tourists to visit this continent.

Embassies to help Market African Tourism in Tanzania

The ATB Chairman said that African embassies and diplomatic missions are key partners in tourism development for Africa.

“Each African embassy in a specific country has a big role play in marketing tourism opportunities available in the respective nation it represents to the host country”, he said.

During his visit to Tanzania, Mr. Ncube held talks with the Nigerian High Commissioner to Tanzania, also officials at the South African High Commission in Tanzania; targeting tourism development and exchange of information and strategies to market tourist attractions in Africa.

“I had met officials in these African diplomatic missions to discuss on how best to make strategies that would promote international travel and domestic tourism in the continent”,

Ncube said ATB is now working hard to identify, develop and then expose the African tourist products at the international travel markets to attract more visitors to visit this continent.

Within Africa, Mr. Ncube said he had discussed how to develop a strong tourism base for Africans to travel within the continent, from one state to another state.

“We are looking to see people from Nigeria to visit Tanzania, South Africans to visit Tanzania, also Tanzanians to travel to another African state to see tourist attractions not available in their country”, he said. The African Tourism Board was established last year to work as a catalyst for the responsible development of travel and tourism into Africa. 

RIP 🐘 Tim 😢

#TuskerTim! As I mourn the death of Tim, the magnificent Kenyan tusker, the constant weight of sadness I feel knowing I will never again be able to spend time with him, is incomparable to those who have watched over Tim for so many years. He was such a special elephant.

Saving the Wild’s partners Big Life Foundation went to great lengths to protect him, and that he died a natural death, and not at the hands of poachers, is a victory in itself. We must never forget that.

Elephants are extraordinary animals, intelligence beyond our basic human understanding, and deep emotional bonds between family members. We have so much to learn from these gentle giants who have roamed the earth for millions of years. As we mourn the death of Tim, as a community, we also give thanks to those who went to great lengths to protect and honor Tim while he was still alive.

Saving the Wild is committed to the protection of Tim’s offspring and the tusker gene pool, in support of the Big Life Foundation. Over the years and decades to come, we look forward to sharing many wonderful stories from the field as we watch the calves he fathered rise to be Kings.

“The only marks on his body were the imprints left by other elephants. Perhaps it was his companions, trying to lift him back on his feet. Push the life back into him. Tim is dead, and at Big Life Foundation we’re all in a state of shock. One elephant’s life shouldn’t matter more than another. But at this moment, this one does. As one of the biggest elephants in Africa, he was a magnificent relic of a bygone era when his kind was more common.”

"Tim lived a life that saw him become an icon for his species. Photographs, videos, and stories focusing on this grand old boy have been taken and told for years and with that, he has helped influence the world’s understanding and attitude towards elephants. He was a daily reminder that we share this earth with giants who are more impressive and far more beneficial to the health of the planet than we can ever hope to be."

- Sheldrick Wildlife Trust

“We will miss Tim, but we also hope that his legend lives on and he continues to inspire people to protect elephants. He has fathered many calves too, and we are happy he got to live a long life in the wild.”- Amboseli Trust for Elephants

African Tourism Board Chairman to speak at Domestic Tourism Exhibition in Tanzania

The African Tourism Board (ATB) Chairman Mr. Cuthbert Ncube is all set to speak at the premier domestic tourism exhibition, taking place from Thursday to Saturday this week, in Tanzania’s commercial capital city of Dar es Salaam.

Mr. Ncube who arrived in Tanzania Wednesday evening will participate in the official opening of the UWANDAE Expo 2020 on Thursday, before taking the podium on Friday to discuss key and pertinent issues in tourism in Africa at a special conference, that will draw key industry personalities to address participants and other visitors.

The event organizers, the Association of Women in Tourism Tanzania (AWOTTA), had confirmed the presence of Mr. Ncube at the conference to be taking place on February 7th, during the second day of the UWANDAE Expo 2020 exhibition.

Mr. Ncube will present a paper titled “Engaging and Aligning key role players in the tourism value chain to develop targets and result-driven partnerships:   Leveraging in the hospitality and light industry sector”.

He will speak at a special conference that was organized for all participants to attend free of charge, to discuss and deliberate on “Business, Investment, and Jobs in Domestic Tourism”, which is the theme of the conference.

The participation of the ATB Chairman would add vigor to tourism development in Tanzania and Africa, with positive input from key personalities in the continent’s fast-growing tourism sector.

The ATB Chairman is among key personalities with rich experience in tourism in Africa, and the continent’s position in the global tourism map.

The UWANDAE Expo 2020 exhibition will be attended by key government policymakers in the tourist sector, public tourist and wildlife conservation institutions, private investors, travel trade and airline companies, organizations and business partners across many sectors, students and the public from Tanzania and other countries.

The theme of this year exhibition is ”Recognize the Value of Domestic Tourism”.

To be staged from 6th to 8th, February, UWANDAE Expo 2020 is the second edition of the event. The first such event took place last year and highlighted the potential of domestic tourism fueled by the growth in Tanzanian’s traveling for health, sporting events, study, conferences, national celebrations, weddings, and pilgrimages.

The organizers have aimed to attract 100 participants and 3000 visitors, and anticipate extensive nationwide media coverage before, during and after the event.

AWOTTA is a newly formed association to attract and encourage women to take a leading role in tourism in Tanzania and Africa.

The United Nations World Tourism Organization (UNWTO) said in its reports that the majority of the tourism workforce worldwide is female: 54% of people employed in tourism are women compared to 39 percent in the general economy.

Tourism is leading the charge for female empowerment all over the world. Across the private and public sectors women are harnessing the potential of tourism to become financially independent, challenge stereotypes and start their own businesses.